Search engine optimization (SEO) has come a long way now that we have multiple search engines available at the touch of our fingers. Popular search engines include DuckDuck GO, Bing, and most importantly, Google. When a search engine user wants to find information or a business, they will type into the search bar keywords or phrases to best describe what they want to find. A list of possible answers will then appear, also known as search engine results pages.
If your business is struggling in online sales, or if you want to increase traffic on your WordPress site, then your goal is to ultimately reach within the top three search engine results page ranks. Why? Well, simply put, 67% of all user clicks go to the first five results. Compared to paid ads on search engines, organic search proves to be more effective in bringing in engaged audiences. Besides, optimizing your organic search capabilities is extremely cost-effective and be done right in WordPress.
Improving your site's visibility on search engines can start with small changes to your content. Remember, your audience is using a set of keywords and phrases to search for the item or information they want. Take the time to really assess what keywords accurately define your business so users and search engines can better understand your content. Highlighting unique attributes of your product or service is an effective way to choose your keywords: "gluten-free chocolate desserts", or "size-inclusive athletic wear". Specific, yet concise is a helpful tip to creating those perfect keywords.
Once the keywords have been chosen, you can add them to a few on-page and off-page elements. For instance, you want to make sure your keywords are in your metadata. Metadata contains information about the webpage in the HTML of the document. This means that while the metadata is hidden in the page code, search engines and web crawlers can find relevant content fast and easy. Keyword enriched metadata can boost your ranking in search engine results pages. Examples of metadata include title tags, header tags, and meta descriptions tags.
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Luckily, WordPress offers many ways to optimize your organic search. The most popular and easiest way to add SEO to your WordPress site is by downloading the plugin, Yoast SEO. Yoast SEO allows you to change your meta tags and description with ease. The plugin gives you a preview of what your search engine results page will look like in Google search and has many support features.
To install this plugin, search for Yoast SEO under the "Plugin" tab located on the left sidebar and click "install". Then, once you click "activate," the Yoast SEO logo will appear on towards the bottom of the left sidebar.
Next, if you had a previous SEO plugin or a theme framework like Genesis, then you will want to transfer your old SEO data by downloading the SEO Data Transporter plugin.
Once your data is fully transferred, you can head into Yoast SEO and begin making your metadata changes. The plugin comes with a configuration wizard for easy-to-use beginner tutorials.